Sunday, November 08, 2009

Calendar as marketing tool

You know those free printed calendars we come across this time of the year? Now they're going online. Tylenol has one at, and it's strictly a marketing vehicle. Every week or so there's a coupon to print out. It only shows one month at a time. And of course there's no true sharing with any other calendar service or software, just some ways to spam the calendar to others via email, Facebook and the like.

I hope the next marketer to try this discovers iCal feeds!

1 comment:

Rutger said...


MarkThisDate offers ics advertising since 2007 and calls it calvertising See